How to create your 90 day Content Strategy in 15 minutes

Jun 13, 2019

One of the main challenges I hear from people is that they want to write and film, but don’t know WHAT to write or film SO I created this content strategy template because actually, it doesn’t need to be overly complex… it can be really simple. There is only one rule: as long as you’re creating content that engages your target audience and also solves a problem, you’re fine.

I’m going to give you my cheat sheet on how to create a content strategy, because I know how frustrating it can be to come up with a solid set of content strategy goals.

So, let’s start at the beginning: people consume content for three reasons:

1. It’s interesting

When you’re an established brand or people just generally like what you say and do, then you can create content more in the ‘interesting’ category. The ‘interesting’ category can also include thought leadership pieces, or things that people didn’t know that they might want to.

2. It’s funny

If you’re super funny, then definitely go down the ‘funny’ route.

3. And most importantly… it’s useful

The main place you want to be when creating content initially is focusing on that ‘useful’ category. That’s why step number three – and what we’re going to focus on today – is building a useful content strategy.

I’d say opt for the classic 80:20 rule, go for 80% useful and 20% funny/interesting and you’ll keep your audience engaged, while also enabling them to get to know you.

Below are 5 easy steps for building your content strategy, it’s simple and it works. This is designed to be quick and easy, don’t overthink, just write and move on, always time to tidy up later. The best kind of content strategy, one that exists, overthinking leads to never finishing. Look at the clock, and time yourself for 15 minutes.

GO.

1. To start: Identify your three key themes

I’m going to give you a content strategy example here. These themes can be quite broad but you’ll probably find that you have one dominant theme; my three key themes are personal branding, mindset/productivity and entrepreneurship. Fairly broad. My main focus is on personal branding, because I am a personal branding specialist. However, I do focus on my secondary topics, too, because they each add value to my main focus, in their own right and when they work together.

So, step one of how to create a content strategy is to identify those themes, and keep them written down somewhere in sight! Fight the desire to move into talking about anything else (unless you’re going for the 80:20 rule, but keep it relatively on point, and probs avoid politics, unless that’s what your brand is about…)

2. Pick your ideal client

Consider your ideal client and your target audience – I want you to really focus and work out who are the people who will be consuming your content? It could be you, where you were about three months ago or three years ago – it might not be you at all – but somebody is going to be reading your content.

So, while you’re planning it and creating it, you really need to think about that person. Let’s brain dump:

– Who is that person that you serve? Once you know who they are, I want you to focus on their key challenges that you solve.

– What are they stuck on?

– What are their desires?

Your content can be focussed not only on your ideal client’s challenges and pain points, but also on what their desire is.

For example, in the fitness industry, they focus on the challenge (often weight loss), so they create content around losing weight. The alternative is to they focus the desire and create content around that for example, how to get a “bikini body”. I’m not really into this kind of content, but I’m just giving you an example that’s easy to understand. I really want you to look into the challenges and desires of your ideal client.

3. What are the three main challenges or desires your ideal client faces?

Make a LONG list. Then pick your top 3 challenges or desires.  It’s worth validating these to ideally check with your audience that these really are the MOST important challenges you’re solving.

4. Your content strategy template

Ok, so draw out a table that looks like the below (or print this one off) and put everything from step 1 (themes) along the top row and everything from step 3 (challenges) down the left column.

You now have 9 boxes in between, I want you to fill those out with content ideas.

Start with putting one idea in each of those boxes (and then you’ve already got nine blogs/videos!), THEN double that it; so, two ideas in each box.

Once you’ve done that, you’ve got 18 content ideas, and they could be blogs, they could be videos – whatever you want and you know they are on theme for your brand and solving a problem for your audience aka. perfect content. 

.  

5. Apply some clickable headings

Now, we’re told not to judge a book by it’s cover but we are told TO judge a book by it’s title. Your title get’s people to CLICK. Here are some ideas, update your 18 titles above with these headings:

  1. 3 ways to…
  2. X Things you didn’t know about
  3. How to…
  4. Why do x people do x…
  5. X vs X
  6. I did x and this was the result
  7. The importance of
  8. 5 minutes to
  9. The power of
  10. The 7 quickest / easiest ways to

aaaand DONE, you’ve finished and you’ve created your content strategy – check the timer, 15 mins?!  This is supposed to be really quick (prolific not perfect!), so I want you to do this as a brain dump. Use your gut as opposed to loads and loads of research – you can change as you go – but the point is you’ve got 18 titles now. You can go and record nine videos and write nine blogs relatively quickly based on these because you know that:

  1. They’re the right themes for your ideal client
  2. You’re solving a problem or inspiring a desire in somebody

 So, I hope that was helpful and I hope that you’ve got your content strategy sorted or at least started. I’d love to hear how it goes. Please share this blog if it has been helpful and let me know if you have any questions!

Always celebrating you <3

Hannah x

7 Comments

  1. arslan

    So would be a good idea if you could shadow some light on cloud or desktop applications which help create these kind of strategies, like we have for business model canvas, have a great day ahead, love arslan

  2. hannahipower

    Sure, not quite sure what you mean. Can you explain a little more and I’ll try to help?

  3. hannahipower

    Thanks! Great news, let me know if you need any help x

  4. Adriana Torres

    I love this blog post Hannah thank you! I will try it for my content strategy

  5. Hannah Epps

    Useful blog thanks hannah

  6. hannahipower

    Awesome! Let me know how it goes and if you need any help 🙂

  7. hannahipower

    Awesome! Thank you 🙂

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