Many Entrepreneurs struggle to connect with their ideal client and clearly communicate the value they offer.
I created a 6 step process to support Entrepreneurs to build a personal brand which clearly reflects who they are and what they do, so they can stop wasting time and money and start attracting their ideal client.
What do you want to be known for? Personal brand definitions vary depending on who you're talking to. My favourite definition however, is from Jeff Bezos, Founder of Amazon 'your brand is what people say about you when you're not in the room'. We all have a personal...read more
Of all of the scary things I’ve done in the last year, and potentially in my life, I have found the process of creating a youtube channel and video content the scariest. I'm a passionate person who is driven to help others achieve their goals and get to where they...read more
I'm such a big fan of utilising as many, or as few apps, as I need to ensure I spent the minimal amount of time organising myself and the maximum amount of time focusing on tasks which add value, or, even better, mean I can work less, learn more and just generally...read more
What’s the difference between smart work and hard work? Work (in the traditional sense) brings to mind long hours chained to the desk, overtime, and scheduled breaks. Success lies in putting in the hours, the old mantra: ‘work hard and you’ll see the results’ is a...read more
The Simple Guide to…
What Makes Good Advertising Copy? Writing good advertising copy is an art. It’s so easy to write copy that doesn’t get people’s attention, sounds robotic, and doesn’t sell, ultimately wasting your time and money. Most of you know that I’m big in to design thinking,...read more
Looking for Freelance jobs online can be overwhelming. There are so many places to look, from Upwork to Fiverr to Facebook Groups to Networking events, the opportunities are endless, but so is the competition. My favourite, by far, are Facebook Communities. They’re...read more
The digital marketing world is chock-full of buzzwords that are pretty confusing to those who are just starting out! No shame in admitting how overwhelming Content Marketing can get. And don’t get me started on social media marketing either! The two overlapped in my...read more